The richest sources of new business ideas

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1. What four environmental trends provide the richest sources of new business ideas? List each environmental trend and provide an example of the type of business idea that it might create.

2. Why Marketing Planning is so important to use to increase revenue? How does a company benefit if they do use markeing planning?

3. What environmental factors could Bill Strickland have changed in his life? Using the material you have acquired from the chapter 4, answer the question of the case study "A Potter's Wheel" in at least 200 words.

Reference no: EM132154821

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