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Suppose you had information from customers who shop at a grocery store, and you wanted to perform cluster analysis to identify groups of customers who have similar shopping patterns. The data that you have includes the age, income, and educational level of the customer, and the yearly amounts each customer purchases of the following food types: fruits, vegetables, milk, cereal, peanut butter, and bread. What are some of the data preparation steps that should be taken before performing cluster analysis? What distance measure should be used? Explain why you chose the distance measure. Discuss how the retailer could use the results of this cluster analysis to improve grocery sales.
As a Supply Chain Manager for your company, you are being asked to develop a model that will aid your company in a future expansion project. Select one aspect of the local logistics infrastructure and discuss how it impacts the total delivered cost o..
According to Steve Mariotti and Caroline Glackin (2013), an entrepreneur is a "person who assumes the risks of managing and organizing a business for the sake of potential rewards." Many of the products or services that people use today were creat..
Identify a company that is no longer in business. What critical data within this organization may have contributed to its downfall? Was this a business of which you were a customer? Do you believe this company would be still around if it had approach..
How many units are needed to break even if each completed unit has a value of $100?
Explain market segmentation and product positioning as strategy implementation tools. Provide an example for each tool. What are the most commonly used criteria to evaluate strategies? Give several examples of these criteria. Explain two ways in whic..
In what ways does critical thinking help leaders with the planning process?
Market segmentation is best defined as
Which of the following would be of least interest to the field of strategic management?
A strategy of multinational diversification contains more built-in competitive advantage potential (above and beyond what is achievable through a particular business’s own competitive strategy) than any other diversification strategy.
Have you ever observed someone stretching the rules at work? Did you do anything about it? Why, or why not? If this never happened to you, what would you do if you observed someone at work stretching the rules?
You manage a clothing store which is part of a national chain. You want to give a short presentation to your employees to encourage them to be ready to adjust to some new changes coming from the corporate office. Come up with an analogy that you coul..
This is because such an organization conducts business in different countries and the need for close coordination.
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