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The reasons to create pricing policies

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Choose one of the buyer types (value driven, price driven, brand driven, and convenience driven) and one of the reasons to create pricing policies (price objections, price increases, economic downturn, and promotional pricing) described in Chapter 5. Predict how the buyer type you chose would react if the reason for creating the pricing policy suddenly changed. Support your prediction with information from the textbook.

 

Reference no: EM13953057

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