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1. Elijah has classified the following items under variable costs. Which item has he classified INCORRECTLY?A). expenses for partswagesoutgoing freightproperty taxesQuestion 2Given the following data, compute the break-even point (BEP) in DOLLARS.Selling price = $2.00Variable cost = $1.00Fixed cost = $150,000A). $300,000$400,000$150,000$200,000Question 3The reason that MICRO-marketing costs too much in many firms is that:A). the marketing concept has not been accepted and implemented.most new products are not necessary to meet competition.marketing is not really needed.advertising is usually ineffective.Question 4Which of the following statements BEST describes a marketing manager?A). A marketing manager should know that most consumer complaints do not require a response because the consumer's dissatisfaction is beyond the control of the firm.B).A marketing manager should recognize that many consumers who complain are troublemakers and that not much can or should be done about their complaints.C). A marketing manager should assume that most customers who are dissatisfied will complain, but that people who are satisfied will not.d). A marketing manager should be concerned that many of the complaints that are reported are never resolved.Question 5A S.W.O.T. analysisA).should help a manager develop a strategy that leads to a competitive advantage.B).seeks to improve strategy planning by scanning for warnings, omens, and tips about competitors' plans.C).is not necessary if competitors have already entered the market.D).defends against potential competitive threats by planning specific safeguards, weapons, or tactics.Question 6A low stockturn rate:A).is extremely good for profits.B)decreases inventory carrying cost.C)ties up working capital.D)is typical of fresh fruits and vegetables.Question 7Which of the following statements BEST describes a markup?A markup is a dollar amount subtracted from the cost of products to get the selling price.A markup is the selling price minus the cost of the item, divided by the cost of the item-times 100.A markup is the selling price of an item, divided by its cost-times 100.A markup is a dollar amount added to the cost of products to get the selling price.Question 8Gabriella Sax believes that customers in her dress shop find certain prices very appealing. Between these price levels, all prices are seen as roughly the same, and price cuts in these ranges generally do not increase the quantity sold (i.e., the demand curve tends to drop vertically within these price ranges). Therefore, Sax prices her items as close as possible to the top of each such price range. This is referred to as:bait pricing.leader pricing.prestige pricing.psychological pricing.Question 9A market-directed economy:Answerensures that voters and politicians agree what problem has to be solved first.makes efficient use of resources.concentrates solely on profit generation.spreads income evenly among the population.Question 10Sellers sometimes take the auction approach and adapt it by using sequential price reductions over time. When or where is this approach most commonly used?With products that have a short life.When the product supply is unlimited.With heavy equipment manufacturing machinery.When competition is absent.
Do you think Julie should make changes to the products she offers? Based upon the case study, what accurately do you recommend that she should do? How might Julie be more certain that any actions she takes will more completely address the needs of th..
There have been differing ways presented in which psychology defines abnormal. Discuss the view that matches most closely (statistical) by answering the following questions:
Can you summarize the three family systems approaches (structural, strategic, and systemic)?
Why are proposals important? What do you think should be included in proposals?
Research on the elderly has shown that-they grow increasingly fearful of death. they become increasingly prone to car accidents. most eventually develop dementia.
If a marketer decides to price goods at odd-numbered dollar amounts to denote bargains and at even-numbered amounts to denote quality, he or she is using?
In self-presentation and social perception relate to the passage from Matthew 7:3-5 where Jesus asks:
What are the various regions of the brain? What do the four various lobes do?
Sociological Perspective Paper - Write a paper that explains what is meant by the sociological perspective. Describe how it helps us to understand the origins of crime and to identify possible ways of reducing crime.
People who score high on the Realistic theme of the Strong Interest Inventory would most likely enjoy a job working as an
A cellphone company recently ran a television ad touting its call reliability, in which a young man is talking to his future father-in-law, who is telling him to address him by his first name and consider him a friend. The young man launches into ..
What are five major categories of hazards associated with terrorism. Which type of attack would be most logical to conduct in the United States and why?
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