The rationale of segmentation

Assignment Help Marketing Management

Reference no: EM13342713

1) Explain , with example, the rationale of segmentation
2) What segmentation variables would you suggest to the following marketers and why?
i) Soft drink company
ii) Automobile company
iii) Mobile phone company
iv) Hotel operator.

Reference no: EM13342713

Questions Cloud

Find the average force on the driver : Find the average force on the driver if the deceleration is accomplished gradually by the application of brakes over a 11.1 s interval

Explain pure 4-aminobenzoic acid : Consider the synthesis of benzocaine. If a factory starts with 407 kg of pure 4-aminobenzoic acid and ends up with 433 kg of benzocaine, what are their theoretical and percent yields?

Find the effective spring constant of the firing mechanism : A 65.1-kg circus performer is fired from a cannon that is elevated at an angle of 42.4° above the horizontal. find the effective spring constant of the firing mechanism

Find the magnitude of the torque exerted by the rope : A 2.6-kg 10-cm-radius cylinder, initially at rest, is free to rotate about the axis of the cylinder. Find the magnitude of the torque exerted by the rope

The rationale of segmentation : 1) Explain , with example, the rationale of segmentation

Explain what volume of fuel should bring : the fuel has an average formula of 15 of the heat generated from combustion goes to heat the water (the rest is lost to the surroundings); the density of the fuel is 0.78 the initial temperature of the water is 25.0 and the standard enthalpy of fo..

Prepare the journal entries required : Having regard to the requirements of Accounting Standard AASB116 Property Plant and Equipment and AASB136 Impairment of Assets prepare the journal entries required (including tax effects) if the assets were revalued to fair value at 30 June 2009.

Recognise the net deferred tax liability : What recognition criteria for deferred tax liabilities and assets must Wannon Water meet in order to recognise the net deferred tax liability of $36.879 million in its accounts?

Apple iphone : Apple IPhone

User Account

All Pages