The quintessential cult brand

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Reference no: EM132179669

According to BusinessWeek Magazine, IKEA "is the quintessential cult brand". In 2017, the company made Forbes magazine's World's Most Valuable Brands and 100 Best Companies to work for lists. What do you perceive to be the major differences between IKEA and the typical furniture store? 100 words minimum.

Reference no: EM132179669

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