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Marketing PlanIn application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling a comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publicly traded company, of your choice. Utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit I you will provide a Company Overview and a PEST Analysis. Company Overview This section will provide the reader with a general understanding of the company and product/service offered by the company creating the value proposition for the customer. You might include general information about the company and industry and product/service. Additional general information might include the size of company, location, NAISC code, mission/vision/objectives, or any other general information about the company.PEST AnalysisThe purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company,how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company.Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Company Overview and PEST Analysis)SargentStrawPorpoise2757
write a five to seven 5-7 page paper in which youa. write about your company.1.nbspnbspnbsp write a detailed company
Explain Connect to other businesses and Why would a firm want to connect with other businesses
The Meredith Corporation has developed an expertise in building customer relationships through segmentation, targeting, and positioning. However, the amazing part is that they have accomplished this by focusing on only the female half of the po..
Describe your user generated content plan and why you selected one type of content over another. How will you get your customers to participate? What's in it for them
read or view the case study ldquoprince sports inc.rdquo from chapter 9 pages 239ndash241. answer the following
Explain What are the benefits and Create a seamless, end-to-end, e-business value chain
why are marketing channels and intermediaries necessary? what is the most important function carried out by
Explain E-business- 4 P's of Marketing and Include an evaluation of the apparent customer service provided by each site
caramazza f. ricci l. amp salgado r. 2004 international financial contagion in currency crises journal of international
Explain Sequestration And Small Businesses and How would it affect the business in your plan
By the time this course is over, we will have spent 15 weeks together, exploring the environment of business. You have (hopefully!) gained much information and perhaps a new perspective or two
Build awareness for Haighs Chocolate - to increase brand recognition for Haigh's Chocolate
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