The psychology of pricing

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You Be the Consultant: “The Psychology of Pricing” 

Use the Internet to find examples of businesses that use these or other psychology-based pricing techniques and write a brief description of the company and its pricing strategy.

Why do many entrepreneurs underprice their goods and services, especially when they first get into business? Discuss the connection between the prices a company establishes for its goods and services and the image it creates for the company.

Reference no: EM132229811

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