The promotional strategy of shopping networks

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Reference no: EM132177557

1. The promotional strategy of most infomercials ________.

stresses infomercials

encourages consumers to act immediately; otherwise, they have to wait for a special to be repeated

stresses presold merchandise

utilizes network programming

2. The promotional strategy of shopping networks ________.

relies heavily on cooperative advertising allowances

stresses the use of infomercials

uses fringe times on cable television

enables purchases to be made only while an item is being advertised

Reference no: EM132177557

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