The product is a key element in the overall market offering

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Reference no: EM131682013

This weeks’ HOT TOPIC is services, specifically airlines. For the Marketing Manager, the product is a key element in the overall market offering. There are five (5) individual product’s decisions a Marketing Manager will need to make when designing the market offerings. List and describe these five (5) decisions a Marketing Manager of an Airline will need to decide when designing their marketing strategy.

Reference no: EM131682013

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