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The product and brand management decisions

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Reference no: EM132741282

Course Description

Students will consider the product and brand management decisions that must be made to build and manage brand equity.

Course Objectives

Interpret the essentials and processes of New Product Development.

Compose ideas for test marketing, product introduction and commercialization of new products to market.

Describe and understand the Benefits of branding; Brand attributes and Significance of brand equity.

Predict and understand the leveraging of brand as a sustainable competitive advantage.

Execute a working knowledge of designing and developing successful brands.

Share how you think this class has developed skills that will serve you in your profession.

What skills are most important for your industry and career path?

What aspects of the course would you like to study further?

Reference no: EM132741282

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