The principles-basic communication theory

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Reference no: EM131821653

"The Principles: Basic Communication Theory," says that today's public relations theorists promote a "systems perspective" of public relations:"Simply put, companies and their 'publics'-their customers, stockholders, neighbors, government, employees-are all parts of a system that interacts on many levels."

Question for you: How would the systems perspective apply to your hypothetical nonprofit health care organization?

Reference no: EM131821653

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The principles-basic communication theory : "The Principles: Basic Communication Theory," says that today's public relations theorists promote a "systems perspective" of public relations:
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