The potential to effectively engage the target audience

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Describes three marketing tools that have the potential to effectively engage the target audience: event sponsorship, product placements and branded entertainment. The assignment for this Module is to find a brand (not an example from the text) that has successfully achieved integrated brand promotion (IBP) in support of the brand. (1) Explain exactly how this integration has been achieved and (2) why you think its IBP is truly effective; (3) Attach a visual or visuals (print and/or video, digital, social media, etc.) to illustrate this effective integration. (200-450 words)

Reference no: EM132273620

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