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Assignment:
- Assume you work at Mother Care UK whose traditional target market, babies within your region, is shrinking. This segment is projected to decrease over the next ten years. Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.
• Explain in details and give full examples to illustrate your thoughts.• Each potential target segment must have a name that reflects the content of the target segment.• Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.• Then each potential target segment should be DIRECTLY FOLLOWED by the targeting evaluation criteria:- The segment size and potential growth- The segment attractiveness structure (i.e., competition)- The company resources, objectives, and values• Conclusion and recommendation
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This assignment is about finding potential segments of customer for a baby products company which is Mother Care UK. Here in this assignment we have identified few potential segments of customers which company can then target them with their strategies. This was basically the need of the company as their existing segments of customers were shrinking and it was expected that it is going to decrease more in coming years. The new segments were identified and profiled on the basis of geographic, demographic, psychographic and behavioral aspects. Then the attractiveness of these segments were studied on the basis of potential growth and competitiveness in each segment. This paper was prepared using Microsoft office word.
I need to re write the above work Make sure all requirement are covered as in guidelines . I believe the work missing recommendation and conclusion need to be about what covered • This assignment is an individual assignment and the due date • Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism. • Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignment, 1.5 lines space.
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