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For this assignment, search resources l(Management Guides, Business Source Complete database. GMID database, Culturgrams and other library sources) for country guides and profiles, articles, ebooks, and books on doing business with other cultures, and much more. Also use the Internet to locate relevant documents and sites with data.
For this initial assignment, students should inform the class about the country's geographic location, capital city, weather, head of state, population, GDP. This initial assignment should be about 4 - 6 page in length. Compare the culture of the country you were assigned to research and that of your home country.Indicate how cultural differences influence (a) the costs of doing business in your assigned country, (b) the likely future economic development of that country, and (c) its business practices. Students should be conducting research on the assigned country from the perspective of an international business person.
How does a marketing decision support system (MDSS) differ from a marketing information system (MIS)? Why might a marketer want to use an MDSS in addition to an MIS?
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