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About the Case Study how can i answer the following question The Pearl Industry: Is There a Market Opportunity?
In May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many retail options. Or was there a reason why pearls-such a timeless product-did not present more of a dynamic market opportunity in the West?
Read the case and do the following:
a) Conduct External Factors Evaluation for pearls market for Jan Li's new business.
b) Conduct CPM analysis for Pearls industry in West market. Interpret it and comment if it is good opportunity to enter this industry as retailer or distributor
c) For entering the West market, which Business level competitive strategy would you suggest? Why?
d) Apply Porter's five forces model on this case.
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