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You are a data analyst assigned to work in the marketing department. Your company is nearing the completion of a new database development project for a business intelligence system, and your manager, the director of marketing, has asked you to explain the final phases of the project in nontechnical terms.
(a) Explain the purpose and major activities of the operation phase of the database life cycle in a way that is understandable to the director of marketing, including how the marketing department may be involved in this phase.
(b) Explain the purpose and major activities of the maintenance and evolution phase of the database life cycle in a way that is understandable to the director of marketing, including how the marketing department may be involved in this phase.
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