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Discussion - You are the Manager You are the newly appointed U.S. National Sales Manager for a U.K.-based company that wants to get national distribution in the United States as quickly as possible. So far, you are the only sales person on staff. The company manufactures architectural hardware for homes, schools, colleges, hospitals, nursing homes, and other institutions. What type of sales organization would you recommend? How would it be organized? Direct sales, sales reps, or distributors? Why? How would you get the members of the sales organization to spend time introducing and selling the new product? Can the marketing department help? If so, how?
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Describe the term marketing research.
Martha Stewart Living Omnimedia and Hain Celestial Group have hired you to develop a marketing plan for the purpose of expanding the distribution of their "Martha Stewart Clean" line of eco-friendly cleaning products to the regions of Asia and South ..
Management believes they can increase the price per chair by 10 percent in this new situation and improve profits by 10 percent. However, the sales department cautions that the price increase may decrease sales by 10 percent because the chairs wil..
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Explain What are the key elements of Microsoft's marketing strategy for the Xbox 360 and What are the similarities and differences compared to past product rollouts within Microsoft and compared to the rest of the industry
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