The new retail ecosystem

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1. The world of retail is transforming fast due to (i) new online competitors, (ii) the influence of technology, and (iii) changing consumer behavior. (See link to article). Describe the influence of these forces (i, ii, & iii) on retailers. According to the article, how should marketers adapt to these changes?

2. Describe, in your own words, 'the new retail ecosystem." Summarize the six strategies offered to retailers to be successful in this unpredictable retail environment.

Reference no: EM132270753

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