Reference no: EM132207014
1. Which of the following is true of tested concept?
It is the first appearance of an idea
It is a form or a technology, plus a clear statement of benefit
It has passed an end-user concept test; need is confirmed
It passes the test of fit with the company's situation
2. The new product development process ends when
A product prototype is created
The new product is successful
The new product is launched
Commercialization is completed
3. The development phase is composed of the development of
New product suggestions
The marketing plan
Final PIC
The concept
4. Example of an internal mandate is the ______, which is caused by the discrepancy between a firm's current sales and the target sales established during long-range planning.
Product innovation gap
Fiscal gap
Fiduciary gap
Performance gap
5. Opportunities identified by ongoing marketing and corporate planning and special opportunity analysis sort naturally into four categories. Which of the following is not one of them?
An underutilized resource
A new resource
A natural resource
An external mandate
6. McDonald's features its "Golden Arches" in order to:
Improve its service
Attract qualified personnel
Add "tangibility"
Improve its processes
7. A firm makes radical changes to its flagship product. This requires "great" changes in use as well as "great" changes in operations and marketing mode. The innovativeness risk in this case could be
None
Low
Medium
Dangerous
8. The BEST new product ideas are based on
Channel desires
Manufacturing efficiencies
Profit goals
Customer problems
9. A product "platform" may be based upon all of the following, EXCEPT:
Technology
Category
Brand name
Differentiation
10. Which of the following is true of the quick second timing strategy?
It is usually a price entry keyed to manufacturing skills
It is safer than the slower entry strategy
It turns the firm into a forecaster
It is a pioneering approach