The new product development process ends when

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Reference no: EM132207014

1. Which of the following is true of tested concept?

It is the first appearance of an idea

It is a form or a technology, plus a clear statement of benefit

It has passed an end-user concept test; need is confirmed

It passes the test of fit with the company's situation

2. The new product development process ends when

A product prototype is created

The new product is successful

The new product is launched

Commercialization is completed

3. The development phase is composed of the development of

New product suggestions

The marketing plan

Final PIC

The concept

4. Example of an internal mandate is the ______, which is caused by the discrepancy between a firm's current sales and the target sales established during long-range planning.

Product innovation gap

Fiscal gap

Fiduciary gap

Performance gap

5. Opportunities identified by ongoing marketing and corporate planning and special opportunity analysis sort naturally into four categories. Which of the following is not one of them?

An underutilized resource

A new resource

A natural resource

An external mandate

6. McDonald's features its "Golden Arches" in order to:

Improve its service

Attract qualified personnel

Add "tangibility"

Improve its processes

7. A firm makes radical changes to its flagship product. This requires "great" changes in use as well as "great" changes in operations and marketing mode. The innovativeness risk in this case could be

None

Low

Medium

Dangerous

8. The BEST new product ideas are based on

Channel desires

Manufacturing efficiencies

Profit goals

Customer problems

9. A product "platform" may be based upon all of the following, EXCEPT:

Technology

Reference no: EM132207014

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