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The New CEO Trial by Switchgate Fire

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Examine the history of public relations and apply that information to issues in the news. After reading Chapters 1 and 2, read the case study, “The New CEO’s Trial by ‘Switchgate’ Fire”, beginning on page 18 of your textbook. After reading the case study, provide in-depth responses to the 4 questions following the case study. Each response should be more than one paragraph, and you should also conduct additional research to support your work.

Seitel. F. (2017). The Practice of Public Relations (13th). Boston: Pearson

Examine the history of public relations and apply that information to issues in the news. After reading Chapters 1 and 2, read the case study, “The New CEO’s Trial by ‘Switchgate’ Fire”, beginning on page 18 of your textbook. After reading the case study, provide in-depth responses to the 4 questions following the case study. Each response should be more than one paragraph, and you should also conduct additional research to support your work.

Reference no: EM132179634

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