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The marketing plan for 2004 was recently released to the 30-person salesforce of Access Radiology Corporation. The salespeople were unhappy with what they saw, and Mary Callaghan, vice president of sales at Access, had received more than a dozen angry e-mails, voice mails, and memos from her salespeople. Complaints ranged from not enough money for lead-generation activities and too much image-based advertising to a lack of a comprehensive Web-based marketing initiative. The last issue has salespeople worried about Access’s marketing direction. Customers have said that they mainly want to interact and buy products from Access on-line. Callaghan had already relayed this information to Access’s senior management in an effort to create new on-line initiatives at Access. It doesn’t seem that this is happening, and Callaghan and her salesforce are extremely concerned. How should Callaghan address these issues with senior management, and what can she do to ensure that the company’s marketing department listens to the needs of the sales force and its customers?
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..
Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..
An analysis of the holding costs, including the appropriate annual holding cost rate.
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Ccompare the effectiveness of different leadership styles in different organizations
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