The nature and strength of each of five competitive forces

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1. Prepare a brief analysis of the coffee industry using the information provided on industry trade association website. Based upon information provided on the websites of these associations, draw a five-forces diagram for the coffee industry and briefly discuss the nature and strength of each of the five competitive forces.

2. Take the five-stage model of consumer buying process and describe a major purchase you recently made. Explain the stages you went through and the sources of information you used. Explain who influenced your purchase and how you might characterize them (initiator, influencer, decider, buyer, and user). Describe what you think was offered to you to avoid buyer's remorse.

Reference no: EM132185545

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