Reference no: EM132207013
1. The simplicity of operations and decisions is the most dramatic hallmark of product innovation.
True
False
2. Investment in innovation and in particular in radical innovation is critical to the future growth and even survival of a firm.
True
False
3. Concept evaluation is essentially an attempt to identify and remove, product ideas that are likely to fail BEFORE the firm has invested too much of its limited resources in it.
True
False
4. The development of new products requires the project director to deal with BOTH technical and marketing tasks simultaneously.
True
False
5. While the platform concept works well for physical products, it cannot be successfully used for services or brands.
True
False
6. The strategy of adapting/improving the firm's own—or a competitive—product is by far the most common form of "innovation" because it involves no, risk.
True
False
7. The _____ test is used to determine if the intended user really needs the proposed item.
Feasibility
Concept
Product use
Purchase
8. The _____ test is used to determine if the proposed product actually meets customer needs.
Concept
Product use
Market
Sales
9. Which of the following is MOST likely to obsolete successful existing products or product categories?
New-to-the-firm products
New-to-the-world products
Repositioned
Line extensions
10. P&G's Tide Liquid detergent, Apple's iMac and Hewlett-Packard's LaserJet 7P are examples of
Line extensions
New-to-the-firm products
New-to-the-world products
Product innovations