Reference no: EM132242220
1. The most appropriate beginning to a proposal, in general, is a statement that
uses sensational words.
is vague and open to multiple interpretations.
places the writer at the center of the message.
emphasizes the we-viewpoint.
identifies the writer's purpose and the reader's needs.
2. Unwanted mail that is usually discarded even before it is read is called _____ mail.
junk
permission-based
ad-hoc
nuisance
scam
3. The benefits that readers will automatically get by complying with your request are ______ benefits.
added-on
scenario
extrinsic
intangible
product
4. Which of the following sentences best meets the requirements for good sales writing?
No other store in the city can beat our wide range of candies.
We are the best in the candy business.
Our candies are the best in town.
When was the last time you had a truly delicious piece of candy?
We make exotically flavored candies.