The microeconomics of customer relationships

Assignment Help English
Reference no: EM13955946

Read Reichheld's 2006 article, "The Microeconomics of Customer Relationships," in MIT Sloan Management Review, volume 47, issue 2, 

pages 73-78. 

Write a 3-4-page critical evaluation of the article. A critical evaluation provides you the opportunity to think critically about a topic presented in scholarly literature, evaluate an author's point of view, and synthesize the new information into your current paradigm of knowledge and understanding. A critical evaluation is NOT an article summary. You are expected to critically analyze what you are reading and support your analysis with appropriate citations and references to other academic sources. For this assessment, address the following components in regard to the article:

  • Correctly identify the issue or issues addressed by the author, related to the value of customer relations.
  • Identify ethical and regulatory considerations.
  • Evaluate the economic significance of the issue presented by the author, related to customer relations.
  • Correctly identify the author's purpose or purposes related to customer relations.
  • Evaluate the author's arguments and conclusions for creating value in a specific firm.
  • Draw your own conclusions on value creation by applying relevant data, facts, theories, and economic principles from the article and other reading you have done.

Be sure to use correct APA format for your in-text citations and reference list. Use the resources provided to help you properly cite and reference your sources and avoid plagiarism. Remember that Wikipedia is not an appropriate source to use in an academic paper.Additional Requirements

  • Written communication: Written communication should be free of errors that detract from the overall message.
  • APA formatting: Your paper should be formatted according to APA (6th edition) style and formatting.
  • Length: 3-4 typed and double-spaced pages.
  • Font and font size: Times New Roman, 12 point.
  • Research: Refer to the Research Resources in the left navigation menu for help finding credible sources.

 

Must address the following points:

Create a critical evaluation of an article using supporting relevant data, resources, references, and economic principles.Assess the impact of ethical and regulatory considerations.  Analyze the issue or issues related to the value of customer relations.  Evaluate the economic significance of the issue or issues related to customer relations.

  • Analyze the point of view of an author related to customer relations.
  • Analyze proposed arguments and conclusions for creating value in a specific firm.

Reference no: EM13955946

Questions Cloud

What is the best choice : The company has offered you a $5,000 bonus, which you may receive today, or 100 shares of the company's stock, which has a current stock price of $50 per share. Mathematically, what is the best choice?
An all-equity firm, forecasts yearly after-tax cash flows : KF, an all-equity firm, forecasts yearly after-tax cash flows of $20 million in perpetuity. The firm's value is currently $160 million. KF faces a 40% corporate tax rate. KF is considering issuing $60 million of perpetual debt and repurchasing $60 mi..
What is the probability that the sum is divisible by 10 : What is the probability that the sum of the dice is 13?
Find the maximum velocity of the moving object : By observation, fill in the values, with distance in centimeters, period T in seconds, angular frequency ω in radians per second, and phase in radians.
The microeconomics of customer relationships : A critical evaluation is NOT an article summary. You are expected to critically analyze what you are reading and support your analysis with appropriate citations and references to other academic sources. For this assessment, address the following com..
Expansionary or contractionary fiscal policy : Submit a 4- to 5-page paper that addresses the following questions. Be sure to use references within the paper to support your answers. Show work for all calculations.
How many people bought at least one of the two : 2800 people were surveyed about their recent purchases. 715 of those people surveyed bought a television within the last year, 461 bought a video game system within the last year, and 292 bought both.
Find the magnitude and direction of the vector d : Express the x coordinate as a function of time & make a qualitative graph of x(t) then repeat for the y coordinate and make a qualitative graph of y(t).
Discuss a current ethical issue in the business : Discuss a current ethical issue in the business world that arises out of intellectual property. Research and discuss at least one case to illustrate the ethical issue. Some questions to consider include:

Reviews

Write a Review

English Questions & Answers

  Identify tense/grammar

Can you identify Tense/grammar point of the following.

  Discuss moon palace as a magical realism novel

Include in your discussion how magical realism challenges what may be seen as a typical search for identity.

  Differentiates academic writing

Write 200+ words on  What do you believe differentiates academic writing from other types of writing?

  Convincing or effective explain why or why not

Explain a logical fallacy that you encountered while in class, at work, or at home during the module and discuss whether it was convincing or effective. Explain why or why not.

  Write an analysis paper about a story the story of an hour

Write an analysis paper about a story "The Story of An Hour" by Kate Chopin.

  Write an essay about the video the one percent

Write an essay about the video "The One Percent". the link of the video is https://www.youtube.com/watch?v=HmlX3fLQrEc.

  Why baba not devastate

Amir and baba are relieved that ali and hassan are leaving . do you agree or disagree with this statment ? give specific details/ example to support yout opinion ?

  What is it with periods

What is it with "periods"? How do periods of presumably distinctive historical experiences help us understand the urbanization of Europe? What can be problematic about taking periodization too seriously?

  Show what is engorons underlying assumption

Show what is Engorons underlying assumption about how television characters (particularly women) should be depicted)? Show what criteria does she use to evaluate if the depiction of characters is fair, and how does support these criteria?

  Problems of domestic violence

Identify and describe the state of major problems of domestic violence by comparing present-day American society to that of at least four other cultures.

  How would you introduce your students to the culture

How would you introduce your students to the culture of an English-speaking country? Describe an activity which would help your students learn more about the country and increase their cultural awareness.

  What sources do you use when you do your research

What sources do you use when you do your research? Does the source alter if the topic of your researches changes?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd