Reference no: EM131703185

1. As long as there is regular and effective communication with the people in a small business organization, a formal written plan may not be necessary.

True

False

2. If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan is a reminder of what the business agreed on.

True

False

3. The marketing plan should always be a stand-alone document.

True

False

4. The market summary is a one- to two-page synopsis of a company’s marketing plan.

True

False

5. It is common for the marketing plan to include either a vision statement or a mission statement but not both.

True

False

6. Because there are often distinct differences in buyer behavior based on geographic location, information on the location of customers (local, regional, national, or international) should be provided in a marketing plan.

True

False

7. It is not important for marketing plans to include an assessment of the competition.

True

False

8. The final determination of the marketing mix requires inputs from areas such as purchasing, manufacturing, sales, human resources, and finance.

True

False

9. The last section of a marketing plan is about implementation, evaluation, and control.

True

False

10. A product should preferably be positioned in a way that reflects value by setting it apart from the competition for easy recognition and comparison.

True

False