The marketing of sporting events

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Question

The marketing of sporting events is an important part of the event planning process. Proper marketing can impact a variety of areas such as ticket sales, concessions and parking revenue, sponsorship, and the sale of licensed merchandise. Please do some research and share some of the most effective marketing techniques used to promote sports events.

How could you use some of the ideas you located at a high school institution? What modifications would be needed, if any, to accomplish this?

Reference no: EM133340323

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