The marketing mix must be a dynamic

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The marketing mix must be a dynamic! Given the changes that occur on a regular basis, it is imperative for marketing managers to scan the environment around them to ascertain what changes are happening (both consumer preferences and competition) and how these might impact their current offerings. From a strategy standpoint, a change in one area of the marketing mix can have a dramatic effect on a different area. It is important for the strategy implemented in all four areas to be consistent, so as not to confuse potential buyers. Can you think of an example of how a change in one of the marketing mix components might directly effect another area? (No word limit)

Reference no: EM13187742

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