Reference no: EM132153728
1. The marketing mix is a set of controllable variables that an organization uses to influence a target market. Which of the following is considered the "4 Ps" of the marketing mix?
A. Product, price, percentage and packaging
B. Product, price, place, and promotion
C. Product, price, process and positioning
D. Price, product, process and population
2. Average length of stay is a measure of the average number of days that a patient typically spends upon admission over a defined period of time
True
False
3. In attempt to contain costs under the Medicare program, the federal government introduced the prospective payment system (PPS) as the basis for reimbursement for services provided to its beneficiaries.
True
False
4. Which of the following steps are normally included in development of a marketing campaign?
A. Hire a consultant if needed to create a strategy that includes target audience, budget needed and a plan to determine if the marketing is effective.
B. Developing a budget, evaluating what worked elsewhere successfully, use all major media markets to convey message, obtain colateral materials (handouts, promotional items, etc.) to distribute locally.
C. Calculate return on investment prior to making a financial commitment on marketing and advertising.
D. Defining target audience, determining goals or objectives, determining resources needed, creating the message, implementing a campaign and evaluating results.
5. Effect consumer engagement includes which of the following?
A. what types of interventions have the greatest effect on outcomes
B. how various interventions affect customers at each level of engagement
C. how populations with low literacy or without health insurance can be engaged
D. A, B, and C
E. A and B
F. None of the above