The marketing mix elements in designing marketing strategy

Assignment Help Operation Management

Reference no: EM132127154

The Marketing Mix

Purpose: To enforce the value of the marketing mix elements in designing a marketing strategy.

Background: Given the highly competitive marketing environment, many marketers focus on specific segments of consumers when designing and building products, setting the price, determining where the products will be placed on shelves, and designing the promotions. This process is known as building the marketing mix.

Directions: Review the elements of the marketing mix—product, price, promotion, and place. In 1 - 2 pages, explain how the marketer of each of the products/services (below) has built the marketing mix.

Products:

Old Navy

Wendy’s

Manchester Community College (NH)

Questions to address in your assignment:

Do any of the products/services presented have more than one target market? Explain your answer.

What factors determine the price of the products/services presented? Explain your answer.

Do the marketers use various types of promotion? Explain your answer.

Please note that students can bullet their answers; however, answers must be thoroughly explained and free of grammatical errors.

Reference no: EM132127154

Questions Cloud

How can five elements of the auburn creed : How can five elements of the auburn creed affect the application of the rational decision-making model?

What is norway global health issues : What is Norway's global health issues and how can they be combated?

Determine the depreciation to be charged each year : A company purchases piece of plant for $350.000 with an expected life of 5 years, Determine the depreciation to be charged each year

Describe how you would communicate with a manager : Describe how you would communicate with a manager the proper way to deal with these issues in order to work with and keep an employee on their staff.

The marketing mix elements in designing marketing strategy : To enforce the value of the marketing mix elements in designing a marketing strategy. Do the marketers use various types of promotion?

Meaningful performance feedback : Discuss how to use performance appraisal to give meaningful performance feedback?

Explain the concept of value chain : Explain the concept of value chain. Identify and discuss value chain strategies in your present organization or any organization of your choice is KSA

What is the compensation strategy being proposed : You are the director of compensation for a midsized organization. Prepare a PowerPoint presentation that justifies the implementation of a new compensation.

Development of a better economy in the global market : How can they develop a global partnership for the development of a better economy in the global market?

User Account

All Pages