The marketing manager just read that the unemployment rate

Reference no: EM13620944

Sales = 2363 + 2.1 Advertising - 279 Price - 136 Unemplpyment% R^2 = .76

(Units of measurement: Sales is in product units, advertising and price are in dollars and unemployment is in percent)

1) What is the value of expected sales when no money is spent on advertising and the product price and unemployment rate are both zero?

2) What would the expected change in sales if the advertising budget decreased by one dollar?

3) The CEO just called you up and asked you to figure out what will happen to product unit sales if the price of the product is raised by $1.8. What would you expect to happen to unit sales?

4) The marketing manager just read that the unemployment rate is expected to increase by 0.77% and has asked you to adjust the product sales forecast accordingly. What would be the expected change in unit sales?

Reference no: EM13620944

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