The marketing manager believes the higher-quality product

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Reference no: EM13588632

Data for Hermann Corporation are shown below:

	Per unit	Percent of Sales
Selling price	$90	100%
Variable expenses	63	70%
Contribution margin	$27	30%

Fixed expenses are $30,000 per month and the company is selling 2,000 units per month.

Requirement 1:
(a)	Calculate the increase or decrease in net operating income if a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000.

net operating income: ?

(b)	Should the advertising budget be increased as suggested in requirement 1(a) above?

Requirement 2:

Refer to the original data. Management is considering using higher-quality components that would increase the variable cost by $2 per unit. The marketing manager believes the higher-quality product would increase sales by 10% per month. Should the higher-quality components be used?

Reference no: EM13588632

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