The marketing funnel is effective tool for managing products

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The marketing funnel is an effective tool for managing products. Describe the marketing funnel and its role relative to specific actions/decisions a marketer might make. Additionally, Evaluate the following CP toothbrush purchase funnels from two national markets. All numbers are percentages of the total target market (e.g., 80% of all U.S. targeted customers are aware of CP toothbrushes; 60% of all U.S. targeted customers are interested in CP toothbrushes; etc.). How does each country compare on (a) marketing communication effectiveness and (b) customer satisfaction? Discuss tactics that the product manager might consider in view of the CP toothbrush information presented above. U.S. Mexico Awareness 80% 70% Interest 60% 25% Trial 40% 18% Repeat 15% 15%

Reference no: EM131124790

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