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The marketing environment-purpose of environmental scanning

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Reference no: EM133165166

Question 1. Give an example of component lifestyles based on someone you know.

Question 2. What is the purpose of environmental scanning? Give an example

Question 3. Explain how consumers' buying habits may change during a recessionary period.

Question 4. Give three examples of how technology has benefited marketers.

Also, give several examples of how firms have been hurt because they did not keep up with technological change.

 

Reference no: EM133165166

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