The marketing concept assumes

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The marketing concept assumes:

consumers will favor products that offer quality, performance, and innovation

a company has a social responsibility for the effects of its products

if left alone, consumers will ordinarily not buy enough of the organization's products

consumers do not have to be compelled by promotions to buy what a company is selling

the key to achieving organizational goals is the company being more effective than the competition at creating, delivering, and communicating to its target market

Reference no: EM13957453

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