The marketing and promotional strategies of the starbucks

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Reference no: EM132150878

Conduct a research on the marketing and promotional strategies of the Starbucks:

1. Introduction of Starbucks (100 words)

2. Summarize the various promotional strategies used by the organization in implementing an Integrated Marketing Strategy. (200 words)

3. Identify the risks associated with promotional campaigns and discuss how they can be prevented. (150 words)

4. Design an Integrated Marketing Communication strategy for the chosen company incorporating the different elements of the Promotion Mix.(200 words)

5. For the Starbucks company, design an effective and creative marketing communication (print advertisement) of your own, for any one of its products for the chosen target market. You can incorporate the logo of the chosen company, though the three creative tactics—headlines, subheads, and body copy should be your own creative work. (200 words)

6. Conclusion (100 words)

Reference no: EM132150878

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