The market value of the debt

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Reference no: EM131085394

COMPANY:    Coca-Cola Company

1.    Provide short background information on your company. This could include the following, and should not exceed 1-2 paragraphs:

  • a description of its products, customer base, major suppliers;
  • major events (merger and acquisition, divestitures, change of directors, credit rating changes, new product releases, etc) during the past three years;
  • a description of its strategy during the past three years.

QUESTION 1 SHOULD NOT EXCEED (TWO) 2 PARAGRAPHS, you can come with many paragraph as you want on the rest questions

2.    Measure your company's financial ratios during each of the past three years.

  • Liquidity or Working Capital:
    • Current Ratio
    • Quick Ratio
    • Working Capital
  • Efficiency and Asset Management:
    • Total Asset Turnover
    • Fixed Asset Turnover
    • Days Sales Outstanding
  • Debt Management:
    • Total Liabilities to Total Assets
    • Long-Term Debt to Capital
    • Times Interest Earned (TIE) Ratio
  • Performance:
    • Profit Margins- Percentage of revenues remaining after deductions:
    • Return on Assets (ROA)
  • DuPont Ratio and explain.

3.    Bond Valuation

  • What is the market value of the debt?
  • What is the debt structure of your company?
  • What is the average maturity of the debt?
  • What is the credit rating of the company?

4.    Conclusion

  • Make a final recommendation - would you buy or sell? Why?
  • Based on your analysis, is there a way in which the company could increase its value? Explain in detail.

Reference no: EM131085394

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