The market segment harley davidson currently attracts

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Reference no: EM132243388

In response to Harley Davidson's slumping sales in the motorcycle business

Wrtie a one page STP analysis describing: 1.The market segment(s)Harley Davidson currently attracts, 2. The new segments they are attempting to target, 3 How Harley is currently perceived and 4. a positioning statement (2-3 sentences) that you think could, if it rang true to the target segment(s) change the perception of the brand and attract new riders.

Reference no: EM132243388

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