Reference no: EM132296759
1. Which is not true of Lead User Research?
It is actually more than research, it is co-development of new products
It engages users whose needs are ahead of the general marketplace
It engages users who have worked out their own product, because nothing in the market existed and they had a pressing need
It heavily involves a company’s current highest volume users.
It brings in users in related or complimentary fields.
2. Which is not one of the "rules" of IDEOS' brainstorming process?
Defer judgement to avoid interrupting the flow of ideas
Encourage wild ideas
Expand possibilities, go for quantity.
Assign teams of like individuals
Build on the ideas of others
3. Which of the following criteria should not be used by executives when allowing an idea presented at Discovery to enter the Stage Gate process?
link to corporate strategy
potential for unmet consumer needs
return on investment above the corporate threshhold
supports brand strategy
potential for an attractive market
4. Methods to improve the outcome of an innovation tournament include:
Increase the number of opportunities generated.
Shift the average quality of the opportunities generated.
Increase the variance in the quality of opportunities generated. (wacky ideas)
a and c, but not b
a, b and c
5. Which should not be included in the market assessment for a Discovery proposal?
Quick internet searches
Lengthy, detailed market research studies
Input received on open innovation website
Brief interviews with key customers
Reports from brainstorming sessions
6. ______________ seeks to understand through direct observation what people want and need in their lives and what they like or dislike about the ways particular products are made packaged marketed or sold.
Lead User Research
Open Innovation
Crowd sourceing
Design Thinking
Advisory Councils
7. Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its Web site that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be rewarded. In this case, Kallton is using ________ to generate new product ideas.
market strategy development
crowdsourcing
concept development
business analysis
test marketing
8. Idea farming is
A method of rapid prototyping
Part of the development phase of stage gate
A method of systematically generating and capturing opportunities and ideas for new products
A means of gaining consensus among members of the executive team
Planting ideas with the sales force in order to determine what will sell the best
9. According to Ulrich and Terweisch an innovation is a new and novel match between a solution and a need that_______________________.
has never been done before
has no competition
is unique to the inventor
is technically feasible
creates value
10. Deliverables in the Stage Gate process refers to
The decision criteria used by executives to make go/kill decisions
The contract the product development teams make with each other
the prototypes which demonstrate the product concepts
the presentations which summarize the team’s activities, results and recommendations
the reasons stage gate mitigates risk