The majority of which command large market shares

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As CMO, consider the following questions: Part 1: You are the newly appointed Chief Marketing Officer (CMO) at Big Established Company, Inc. (BEC). BEC has been around for more than 50 years and has many well-known brands, the majority of which command large market shares. You are planning to draft a marketing plan for BEC. What kinds of elements will you consider? Be sure to discuss the effect of globalization. Does globalization present an advantage to BEC, or a threat? Part 2: Now, you have been appointed the CMO at Small New Start-Up Company, Inc. (SNSC). SNSC is a new company that hopes to challenge the entrenched players. Again, you are planning to draft a marketing plan for SNSC. What kinds of elements will you consider, and how might your approach differ from what you proposed in Part 1? Does globalization affect SNSC the same way it does BEC? How would the types of products or services offered by either company affect your answers? Write a two- to three- page (600-1000 word) reflective essay that explains your answers to all the questions listed in Step 2a and 2b. When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Dropbox by the end of the workshop.

Reference no: EM131234573

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