The major metropolitan areas in the south

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1. Welcome Inc. is a chain of fast-food restaurants located in the major metropolitan areas in the South. Sales have been growing very slowly for the last two years. Management has decided to add some items to the menu, but they first want to know more about their customers and their preferences.

(Answer with much detail)

a. List one research objective

b. List one hypothesis

c. What kind of research design is appropriate? Why?

d. Briefly describe data collection procedures and sample participants

2. You are a marketing research consultant hired to organize focus groups for an innovative German-style fast food restaurant. What kind of people would you select to participate in focus groups? What screening criteria would you use? What questions would you ask? (Answer with much detail)

Reference no: EM132226549

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