Reference no: EM13268789
1. The major criticism of Super Bowl advertising is:
limited reach
excessive pre-game hype
the increased use of DVRs
the cost
decline in interest among Americans for this sporting event
2. Which of the following contributes to the reproduction quality of magazine advertising?
the high quality of the paper stock used in magazines.
printing processes that provide excellent reproduction of black and white pictures
prevalent use of color in magazine ads
ability to reproduce pictures with colors that are replicas of the originals
all of the above
3. Which of the following is a type of response that could be generated by direct marketing?
a vote for a mayoral candidate
a subscription to Martha Stewart Living magazine
an inquiry for more information on a water reclamation system for a car wash
a purchase of a tin of St. Julien macaroon cookies
all of the above
4 One of the advantages of the Internet for direct marketers is it is:
ubiquitous
free
interactive
known for quality information
all of the above
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The major criticism of super bowl advertising
: The major criticism of Super Bowl advertising is: Which of the following contributes to the reproduction quality of magazine advertising?
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