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1. (A) Using the Communication Process Model, explain why is word of mouth more likely to be effective than personal selling or advertising? (B) What can you learn from the Communication Process Model about effective media selection for advertising? EVALUATION
2. (A) What are the main strengths of each element of the promotional mix? (B) Identify a weakness or disadvantage for each element of the promotional mix?
3. The PP Diaper (Pediatrician Preferred Diaper) is a new product idea developed by three Rider students during the 1993 spring semester. The PP Diaper is a standard disposable diaper with a built-in indicator which identifies a soiled diaper. (A) State your promotion objective(s). (B) Develop a promotional mix for the product. (C) Discuss at least two factors that support your promotional mix decision.
Having a motivated workforce is one of the key building blocks in developing and delivering effective customer service. Whilst managers have a role in developing a motivated workforce, employees can take action to motivate themselves. Name the ways i..
Burt's Bees founder Roxanne Quimby led the company toward a vision that corporate objectives and environmental and social ideals can harmonize. What management decisions at Burt's Bees are threatening the purity of that vision and how can Burt's Bees..
List some important advantages and disadvantages of ‘standardization’ What is ‘modular’ design? What are its main advantages and disadvantages?
A diversity awareness consultant submits a proposal to a company that wants to reduce stereotyping and prejudice. “Our training will prevent the activation of stereotypes and other forms of categorical thinking,” claims the consultant's proposal. Dis..
Benny's arcade has four video game machines. The average time between machine failures is 50 hours. Jimmy, the maintenance manager can repair a machine in 5 hours on average. what is the average number of machines out of service, that is, waiting to ..
Do performance evaluations improvement performance? Explain what improves employee performance and motivation. Share an example.
How would you use disparate impact at your job ? How woud you use job description at your job? How would you use job specofication at your job?
You are an experienced audit senior. The new staff accountant on your audit team does not understand what a control deficiency is.
In “Internet Content Providers and Complicity in Human Rights Abuse,” Jeffery D. Smith argues that while ICPs may be complicit in human rights abuse, they may strive to minimize their complicity. Do you believe that the strategies he imagines are suf..
What is a minimum monthly rent required to make this investment economically acceptable if the company's minimum attractive rate of return is 6% per year, compounded monthly?
Determine whether the samples are independent or dependent.The effectiveness of a new headache medicine is tested by measuring the amount of time beforethe headache is cured for patients who use the medicine and another group of patients who use a..
Buying a franchise prevents an entrepreneur from making many mistakes and avoids the most inefficient type of learning-trial and error. Partners can make provisions in the partnership agreement to avoid dissolution due to death only if all parties ag..
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