The main driver of product success in the market

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Reference no: EM131501554

You are the chief engineer of AWESOMY. Your company has invested $10m in filing a patent for AWSY, which is a critical technology within the product, which is believed to be the main driver of product success in the market.

Consider the following two cases:

Case 1. The product will only be sold in the USA.

Case 2. The product will only be sold in China.

Assume you have $2m available to invest in protecting the intellectual property, which you can use as contingency for future litigations or to embed security protections within your product (e.g. encryption). Determine how to allocate this budget for both cases. You may provide your answer as a function of variables.

Reference no: EM131501554

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