Reference no: EM132896329
-In the case study The Mahindra Shaan: Gambling on a Radical Innovation (Schilling, 2017, pp. 129-131), What are the strength and challenges of using Innovation-related quantitative analysis in the Shaan project? Discuss the typical challenges associated with taking the innovation from the inception to the market. Discussion and explanation for the challenges from the inception to the market are expected using relevant theories from that you learnt from MGT 3600 Innovation Management and supporting evidence from the case study and from your own research.
What are the strengths and challenges of using Innovation-related quantitative analysis in the Shaan project? o Term to think about - capital rationing.
o Strengths and weaknesses of quantitative anaylsis and how it can be applied in the situation of the
case.
o What would be a better approach? o Research - What did they use?
Discuss the typical challenges associated with taking the innovation from the inception to the market. o Look at chapter 11 - especially involving customers and suppliers in development process
o Research how did they actually develop their product? What tools did they use?
o How did they measure performance?
o Look at chapter 5 & 13 - Timing of entry / Launch timing, Pricing, Distribution etc
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