The lead it management role at magnum

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Six months after you take over the lead IT management role at Magnum, the CIO, Ms. Rachel Heigl, is pleased with your work. She has just attended a meeting of Magnum's executive committee (the committee comprised of the most senior managers of Magnum), where the CEO and Vice President of marketing have indicated that Magnum's mediocre e-business capabilities must be strengthened. As CIO, Ms. Heigl is given primary responsibility in improving Magnum's e-business performance. She in turn puts you in charge of a small task force comprised of representatives from the marketing, operations, finance, and legal departments. How would you improve your company's e-business performance operations? What is your role? What are the steps to promote the company? How would you successfully manage to deal withdf?

Reference no: EM13690436

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