The latest trends in the internet and computing

Assignment Help Marketing Management

Reference no: EM13862925

Question #1: Business Models

How do companies such as Expedia, Priceline, Google, Yahoo, Amazon, eBay and Twitter make money online? (Explain and evaluate their business models.)

Question#2: Future Business Models

How are some of the latest trends in the Internet and computing, such as social networking, likely to change the future business models of these and other companies? View at least one of the resource videos and consider how marketing is likely to change--or is changing. Will companies lose control over marketing? Who will control marketing messages? Who has the power to build company brand? Is branding likely to become more or less important as a company value?

Question#3: Applied to Netflix

How does the views and trends in questions 1 & 2 can inform strategy for Netflix. Describe how Netflix will utilize the internet, telecommunications, social media (Facebook, Twitter, etc) to both facilitate its entry and build its business in India.

Resource for question #2

Marketing and strategy in the new economy

https://www.youtube.com/watch?v=NlysgiV-u8M&feature=relate

Reference no: EM13862925

Questions Cloud

Lp model for transportation problems : When using a general LP model for transportation problems, if there are 4 sources and 3 destinations, which of the following statements is true?

Consumers respond positively or negatively to an advertising : Consumers respond positively or negatively to an advertising stimulus. Determinants of forming a positive or negative attitude towards the advertised product include cognitive and affective processing. Consumers rely on cognitive and/or affective sys..

Which options seem the most feasible to implement and why : Assuming Dr. Desautels is unhappy with the bottom line of this budget, what options are available to change it? b) Which options seem the most feasible to implement and why?

Find a confidence interval for the proportion of americans : Find a 90% confidence interval for the proportion of Americans who would agree with this. Interpret your interval in this context. Explain what "90% confidence" means.

The latest trends in the internet and computing : How are some of the latest trends in the Internet and computing, such as social networking, likely to change the future business models of these and other companies? View at least one of the resource videos and consider how marketing is likely to cha..

Evaluate different types of financing available : Evaluate different types of financing available in the marketplace and the related impact on firm value.

Financial information to management to facilitate decision : Accounting is a service activity. Its function is to provide quantitative financial information that is intended to be useful in making economic decisions about and for companies - Explain by what authority and/or on what basis each item listed ca..

Describe what kind of source the book of curiosities is : describe what kind of source The Book of Curiosities is. Then, pick one of the subjects of the book (the kind of science its author discusses, one of the maps, the author's background etc), and discuss what this tells us about the Persian empire ..

What strategic role did design play at gillette : Based on what you see in this case, what strategic role did design play at Gillette? What are the risks involved in the decision to go with "really new" replacement technology, versus making incremental design improvements to the older technology? Al..

User Account

All Pages