The key to coke brand recognition

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Coke is one of the most recognized brands in the world. Would you agree that consistency and repetition are the key to coke brand recognition?What would you do differently if you were a coke marketing manager? Is the product too good to change(consider coke II and new Coke Zero)?

Reference no: EM131600134

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The key to coke brand recognition : Would you agree that consistency and repetition are the key to coke brand recognition?What would you do differently if you were a coke marketing manager?
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