The key drivers of demand in the hotel industry

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Reference no: EM1393255

You've just been invited to a final round of interviews for a market analyst position with Wyndham hotels. As part of the interview process, you've been requested to put together a brief presentation on current forecasts and trends for the US travel and hospitality industry. Specifically, you've been asked to identify:

•The key drivers of demand in the hotel industry

•The projected value of global travel over the next decade

•The three fastest growing markets for visitors from the US

•The average spend of an international traveler to the US per visit in 2010

•The total number of travelers from China in 2010

•The percentage of travelers from China for whom the main purpose of their visit was business in 2010

•The average number of nights the Chinese spent in a hotel during their stay in 2010

Critical thinking question: Wyndham has estimated that approximately 5 percent of its customers are business travellers from China. Using the information you have collected, what would you forecast the 2011 revenue from Chinese travellers would be if the average price per night per room was $125 and business was expected to increase by 8%. Assume single person room occupancy to calculate this figure

Reference no: EM1393255

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